Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia.
Material type:
TextSeries: Wadsworth series in mass communication and journalismPublisher: Australia : Cengage- Wadsworth, 2014Edition: 10th edDescription: xiii, 481 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 8131526283
- P91.3 .W47 2014
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Collection
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Kabarak, Main Campus | P91.3 .W47 2014 c.1 (Browse shelf(Opens below)) | Available | 032611 | ||||||||||||||
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General Collection
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Kabarak, Main Campus | P91.3 .W47 2014 c.2 (Browse shelf(Opens below)) | Available | 032612 |
Includes bibliographical references and index.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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