Kurtz, David L. <br/><br/>
Principles of marketing / 
David L. Kurtz, Louis E. Boone 
 - International student ed. 
 - Ohio, USA :  Thomson Higher Education  2006 
 - 5 vol. (various pagings) 
<br/><br/><label>ISBN: </label>032440753X : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K87 2006 c. 1