Boone, Louis E. <br/><br/>
Contemporary marketing :  1999 / 
Louis E. Boone, David L. Kurtz. 
 - Fort Worth :  Dryden Press/Harcourt Brace Publishers,  c1999. 
 - 1 v. (various pagings) :  col. ill. ;  28 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>003022313X : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B66