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Results of search for 'se,phr:"The Irwin/McGraw-Hill series in marketing"'
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Authors
Belch, George Eugene
Belch, Michael A.
Futrell, Charles
Semenik, Richard J. ...
Holding libraries
Kabarak, Main Campus
Kabarak, Nakuru City Campus
Item types
General Collection
Series
The Irwin/McGraw-Hil...
Topics
Advertising
Communication in mar...
Sales promotion
Selling
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1.
Image from Coce
Introduction to advertising and promotion : an integrated marketing communications perspective /
George E. Belch & Michael A. Belch.
by
Belch, George Eugene
Belch, Michael A
Series:
The Irwin/McGraw-Hill series in marketing
Edition:
3rd ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Boston, Mass. :
Irwin/McGraw-Hill,
1995
Availability:
Items available for loan:
Kabarak, Main Campus
(4)
Collection, call number:
HF5823 .B387 1995, ..
.
Kabarak, Nakuru City Campus
(1)
Collection, call number:
HF5823 .B387 1995 c. 1
.
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2.
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Fundamentals of selling : customers for life /
Charles M. Futrell.
by
Futrell, Charles
Series:
The Irwin/McGraw-Hill series in marketing
Edition:
6th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Boston :
Irwin/McGraw-Hill,
c1999
Availability:
Items available for loan:
Kabarak, Main Campus
(2)
Collection, call number:
HF5438.25 .F88 1999, ..
.
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3.
Image from Coce
Advertising and promotions : an integrated brand approach
Richard J. Semenik ...[et al.].
by
Semenik, Richard J. ...[et al.]
Series:
The Irwin/McGraw-Hill series in marketing
Edition:
6th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Australia :
South-Western, Cengage Learning
2012
Availability:
Items available for loan:
Kabarak, Main Campus
(2)
Collection, call number:
HF5823 .A38 2012 c. 1, ..
.
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